Keeping customers happy is a big job, and of course critical to your business. You have to consider all the different aspects of customer care to be successful.
It permeates every aspect of your business. If you want your online store to thrive, here are some things to consider about customer happiness:
Site Design : Start from the beginning with good site design and customer experience in mind. If you're just getting started, it’s often a good idea to find a local design firm to work with. For example, in Australia, Alinga is an agency doing Brisbane ecommerce websites, and by working locally with them you have ready access to the design team which can improve communication. You can meet in person to exchange ideas and work on your Magento online store, or whatever platform you happen to choose.
Keep Existing Customers Happy : Obvious, right? But the reason you want to put effort into keeping current and past customers happy is that it is far easier to retain a customer who might buy from you again than it is to draw in new customers. You want repeat business, so the effort you put into nurturing your current and past customers is an investment worth making.
Make Checkout a Breeze : The easiest way to streamline the checkout process is to have the customer create an account. However, for some customers this is a burden they would rather not take on. It is often wise to give customers a choice of whether or not they have to create an account by offering Guest Checkout. However, you could incentivise them to sign up for an account with a free gift or a slight discount. Give them something in return for their efforts, and most importantly, their email address.
Newsletters : By convincing a customer it is worth their time to sign up for an account, you now have the capability to communicate with them at will via a newsletter, assuming they opted in. Newsletters are great by reminding the customer of your site just by seeing the email in their inbox. Keep them engaged by offering discounts for subscribing to the newsletter so they’ll be happy to keep receiving them.
Product Offering : Constantly review the products you offer and be on the lookout for new and innovative items that would appeal to your customer base. You’ll have to do constant research and stay open to switching suppliers if necessary. Keep it interesting and they will check back often to see what great new products you have to offer.
So those are a few techniques you can use to keep your ecommerce customers happy. If you’d like to get started with a solid foundation of customer happiness, let Alinga, a Brisbane agency specialising in Magento ecommerce, help you design a site that will create a fantastic user experience and keep them coming back. Or, if you’d like to transform an existing site, we would be happy to help you with that too. Contact us today for a consultation.
Source : http://www.magentowebdesign.net.au/news/63/74/How-To-Keep-eCommerce-Customers-Happy
It permeates every aspect of your business. If you want your online store to thrive, here are some things to consider about customer happiness:
Site Design : Start from the beginning with good site design and customer experience in mind. If you're just getting started, it’s often a good idea to find a local design firm to work with. For example, in Australia, Alinga is an agency doing Brisbane ecommerce websites, and by working locally with them you have ready access to the design team which can improve communication. You can meet in person to exchange ideas and work on your Magento online store, or whatever platform you happen to choose.
Keep Existing Customers Happy : Obvious, right? But the reason you want to put effort into keeping current and past customers happy is that it is far easier to retain a customer who might buy from you again than it is to draw in new customers. You want repeat business, so the effort you put into nurturing your current and past customers is an investment worth making.
Make Checkout a Breeze : The easiest way to streamline the checkout process is to have the customer create an account. However, for some customers this is a burden they would rather not take on. It is often wise to give customers a choice of whether or not they have to create an account by offering Guest Checkout. However, you could incentivise them to sign up for an account with a free gift or a slight discount. Give them something in return for their efforts, and most importantly, their email address.
Newsletters : By convincing a customer it is worth their time to sign up for an account, you now have the capability to communicate with them at will via a newsletter, assuming they opted in. Newsletters are great by reminding the customer of your site just by seeing the email in their inbox. Keep them engaged by offering discounts for subscribing to the newsletter so they’ll be happy to keep receiving them.
Product Offering : Constantly review the products you offer and be on the lookout for new and innovative items that would appeal to your customer base. You’ll have to do constant research and stay open to switching suppliers if necessary. Keep it interesting and they will check back often to see what great new products you have to offer.
So those are a few techniques you can use to keep your ecommerce customers happy. If you’d like to get started with a solid foundation of customer happiness, let Alinga, a Brisbane agency specialising in Magento ecommerce, help you design a site that will create a fantastic user experience and keep them coming back. Or, if you’d like to transform an existing site, we would be happy to help you with that too. Contact us today for a consultation.
Source : http://www.magentowebdesign.net.au/news/63/74/How-To-Keep-eCommerce-Customers-Happy
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